What sells best on Vinted

The brands buyers on Vinted UK save fastest, the prices that get the most interest, and how condition and photos change it. Measured from thousands of live listings and updated every day.

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Measured from 71,022 live listings in 930 Vinted UK shops. Updated 3 October 2026.

Key findings

Oliver Bonas is the most wanted brand: each listing collects 11.1 favourites a week, 9.5 times the Vinted average of 1.2.
Listings priced £80 and over collect the most favourites: 2.7 a week each.
George is listed more than it is wanted: 1.5% of all listings, but each collects only 0.6 times the average favourites.
21% of listings have been up for more than three months.
16% of listings carry no brand at all.

The brands buyers want most

Favourites a week per listing: how fast a brand’s listings get saved by buyers. Only brands listed by at least 20 shops in the sample.

Brand	Favourites a week	vs average	Typical price	Share of listings
1Oliver Bonas	11.1	9.5×	£26.50	0.1%
2Nobody's Child	4.4	3.8×	£25	0.2%
3JoJo Maman Bébé	4.1	3.6×	£7	0.1%
4Coast	3.7	3.2×	£15	0.2%
5Boden	3.1	2.7×	£24	0.3%
6Urban Outfitters	2.7	2.3×	£8	0.1%
7Mint Velvet	2.6	2.2×	£15	0.1%
8Free People	2.5	2.1×	£22.12	0.1%
9& Other Stories	2.4	2.1×	£19.54	0.2%
10Juicy Couture	2.4	2.0×	£10.68	0.1%
11Abercrombie & Fitch	2.3	2.0×	£13	0.1%
12Uniqlo	2.3	2.0×	£7.81	0.1%
13Hobbs	2.2	1.9×	£30	0.1%
14LEGO	2.1	1.8×	£10	0.2%
15Marvel	2.0	1.8×	£4	0.2%
16The North Face	1.9	1.7×	£10	0.2%
17Lululemon	1.9	1.7×	£15.69	0.2%
18Columbia	1.9	1.6×	£13.45	0.5%
19New Balance	1.8	1.5×	£15.35	0.1%
20Ralph Lauren	1.7	1.4×	£12.50	0.4%
21Vans	1.7	1.4×	£10	0.1%
22Oh Polly	1.6	1.4×	£10	0.1%
23Superdry	1.6	1.4×	£8	0.2%
24Monsoon	1.5	1.3×	£10	0.2%
25Dickies	1.5	1.3×	£14	0.1%
26ASOS Design	1.5	1.3×	£6	0.2%
27Zara	1.5	1.3×	£7	1.9%
28ASOS	1.4	1.2×	£5	0.3%
29River Island	1.4	1.2×	£5	0.9%
30Clarks	1.4	1.2×	£8	0.1%

Sold shares appear here once the same shops have been read a second time, a week after the first.

The most listed brands

The brands you compete with most. A big share of listings with few favourites is a crowded brand.

Brand	Favourites a week	vs average	Typical price	Share of listings
1Next	0.9	0.8×	£3	2.8%
2Shein	0.9	0.8×	£2.50	2.7%
3Primark	0.7	0.6×	£2	2.5%
4Zara	1.5	1.3×	£7	1.9%
5Marks & Spencer	1.2	1.0×	£5	1.7%
6H&M	0.7	0.6×	£3.50	1.7%
7Pokémon	1.0	0.9×	£1.50	1.6%
8Nike	1.0	0.9×	£9.17	1.5%
9George	0.7	0.6×	£2	1.5%
10F&F	1.0	0.9×	£2.95	1.3%
11New Look	0.7	0.6×	£3.50	1.1%
12River Island	1.4	1.2×	£5	0.9%
13adidas	1.2	1.0×	£8.50	0.9%
14TU	0.7	0.6×	£2.50	0.8%
15Disney	1.3	1.1×	£5	0.8%
16Columbia	1.9	1.6×	£13.45	0.5%
17Levi's	1.1	0.9×	£13.99	0.5%
18Matalan	0.4	0.3×	£2	0.4%
19Ralph Lauren	1.7	1.4×	£12.50	0.4%
20PrettyLittleThing	0.7	0.6×	£4	0.4%

Which prices get the most interest

Price	Share of listings	Favourites a week	vs average
Under £5	43%	0.8	0.7×
£5 – £10	25%	1.1	0.9×
£10 – £20	20%	1.4	1.2×
£20 – £40	9%	2.4	2.0×
£40 – £80	3%	2.3	2.0×
£80 and over	1%	2.7	2.3×

Does condition matter?

Condition	Share of listings	Favourites a week	vs average
Very good	57%	1.2	1.0×
Good	15%	0.9	0.8×
New with tags	14%	1.4	1.2×
New without tags	12%	1.3	1.1×
Satisfactory	2%	0.8	0.7×

How many photos to add

Photos on the listing	Share of listings	Favourites a week	vs average
1–2	24%	1.0	0.8×
3–4	33%	1.1	1.0×
5–9	36%	1.2	1.1×
10+	7%	1.6	1.4×

How long listings have been up

Up to a week36%

1 to 4 weeks26%

1 to 3 months17%

Over 3 months21%

Vinted’s own brand numbers

Across all of Vinted: how many members follow each brand and how many listings it has ever had. Followers per 1,000 listings shows where more people are waiting than there are items.

Brand	Followers per 1,000 listings	Followers	Listings ever	New listings a day
Calvin Klein	439	2,420,905	5,514,340	6,848
Michael Kors	401	1,141,739	2,846,779	7,067
Louis Vuitton	386	405,139	1,050,669	919
Lacoste	382	2,269,560	5,940,813	5,768
Ted Baker	362	691,594	1,909,382	2,301
Converse	358	1,720,620	4,811,611	7,866
Sandro	348	399,765	1,148,384	909
Urban Outfitters	344	1,137,637	3,304,363	3,127
Levi's	334	4,614,263	13,811,216	21,113
Ralph Lauren	331	4,636,689	13,995,285	12,318
GUESS	326	2,521,374	7,739,317	7,737
Tommy Hilfiger	315	3,967,363	12,610,717	14,473
Dior	303	305,155	1,006,061	1,265
Gucci	297	454,264	1,528,638	1,729
Monsoon	287	441,412	1,535,650	1,438
The North Face	272	1,186,717	4,366,109	10,385
Oasis	269	294,688	1,096,367	779
Missguided	252	483,922	1,921,753	926
Vans	251	1,324,249	5,284,687	8,715
Lipsy	246	272,069	1,104,755	838
El Corte Inglés	243	226,723	931,842	608
Massimo Dutti	243	662,163	2,728,457	3,121
Oh Polly	238	263,689	1,108,154	943
Brandy Melville	237	396,886	1,674,455	2,120
COS	236	417,812	1,770,229	2,579

How this is measured

We read the public wardrobes of 930 Vinted UK shops that listed something recently (71,022 live listings), between 1 October 2026 and 3 October 2026. A favourite is a buyer saving a listing. Favourites a week is what a listing has collected divided by the weeks it has been up, counting 30 days at most. Vinted does not publish sales, so the sold share comes from reading the same shops again a week later and comparing what has gone with each shop’s public sold counter. No shop is named, and a brand is shown only when at least 20 shops list it.

Use these numbers

FLUF, “What sells best on Vinted”, 3 October 2026, https://messinahembry.fluf.io/tools/what-sells-best-on-vinted/

You are welcome to quote these figures with a link to this page.

See the same numbers for one shop, yours or a competitor’s: Vinted shop tracker.

Questions

What sells best on Vinted?

Right now the brands saved fastest by buyers are Oliver Bonas, Nobody's Child, JoJo Maman Bébé, and listings priced £80 and over get the most interest. The tables on this page rank every brand in the sample and are updated every day.

Where do these numbers come from?

From public Vinted wardrobes: the same pages anyone can open without logging in. We read a sample of shops that listed something recently and add their listings up. No shop is named.

Does a lot of favourites mean an item will sell?

Not always, but it is the best public sign of interest: a favourite is a buyer saving the listing to come back to. Sending an offer to the people who saved an item is the fastest way to turn that interest into a sale.

How often is this updated?

Every day. Shops are read again each week, so new brands and price changes show up within days.