Marketplace news
Latest Whatnot news and updates
Every Whatnot story that matters to sellers, updated daily: fee and policy changes, new seller tools, buyer trends and the wider resale market, with a focus on sellers in 9 countries. Whatnot in one line: Live auctions and shopping shows.
FLUF data This week on Whatnot via FLUF: 930 sales (+9% vs last week), average sale £3.08, 11k active listings.
80 stories
Updated 4 Sep 2026
Live shopping is changing how people buy and sell secondhand goods. Whatnot began as a community for Funko Pop collectors and grew into a platform with millions of users, half of whom now sell used goods. For resellers, livestreaming can move inventory
How TikTok and Whatnot are making live shopping mainstream
Seller Provided Support to be standard for sellers on Whatnot
Livestream shopping is gaining steam in the U.S., thanks to apps like TikTok and Whatnot
Is Whatnot Turning Shopping into Gambling? Inside the App’s Addictive Live Auctions
I dropped out of college to sell Pokémon cards full time. My business made $7.8 million in sales last year alone.
Whatnot raises $545 million in a summer funding round
Whatnot Is Worth $20 Billion. That Still Doesn’t Mean Your Brand Belongs on the Platform
Live commerce comes to Autumn Fair with the WhatNot experience
Live Shopping trend gains steam as back-to-school prices rise, WhatNot leads the charge
Autumn Fair brings live commerce to life with Whatnot partnership
Whatnot auction fun with some mass market paperbacks
We quit our NHS jobs to sell clothes on social media – we now earn £60,000
From Pokemon cards to a live-shopping powerhouse
Including Sereact, Whatnot, and Edgify: 20 retail technology funding rounds you need to know about
Whatnot's Live Shopping Bet: From Pokemon Cards to Global Scale
Huddled Group plc (HUD) Unveils Innovative Live Commerce Platform and Partners with AEWW to Expand Peeko Brand on Whatnot
With mounting scrutiny of live-stream shopping, Whatnot grows its Dublin trust-and-safety team
As Live Shopping Blows Up, It’s a Bidding War for Auction-Fluencers
Whatnot hits $20 billion valuation as live-auction commerce goes mainstream retail
Whatnot Raises $545 Million At $20 Billion Valuation
Whatnot Co-Founders Worth $2.8 Billion Each After Funding Round
This B2B Company Wants To Supply Live Sellers with Wholesale Branded Fashion
Made in Arizona: Phoenix garage startup Whatnot raises $545M, pushing valuation to nearly $20B
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- AbeBooks
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Whatnot: common questions
What sellers ask most about Whatnot
What is reselling?
Reselling involves purchasing items (often secondhand) and selling them for profit on platforms like eBay, Depop, Poshmark, and Vinted. It's become a popular side hustle and full-time business for many.
How do I get started with reselling?
Start by sourcing items from thrift stores, garage sales, or your own closet. Choose a platform that matches your items, take quality photos, write detailed descriptions, and price competitively.
Is reselling profitable?
Yes, reselling can be profitable with the right strategy. Success depends on finding undervalued items, understanding market demand, and managing costs like fees and shipping. Many resellers earn significant income.
