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Whatnot's Live Shopping Bet: From Pokemon Cards to Global Scale

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Live shopping is changing how people buy and sell secondhand goods. Whatnot began as a community for Funko Pop collectors and grew into a platform with millions of users, half of whom now sell used goods. For resellers, livestreaming can move inventory

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Livestream shopping is gaining steam in the U.S., thanks to apps like TikTok and Whatnot

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