Marketplace Briefing: How Whatnot’s AI-powered recommendation system gives it a competitive edge

Live shopping is changing how people buy and sell secondhand goods. Whatnot began as a community for Funko Pop collectors and grew into a platform with millions of users, half of whom now sell used goods. For resellers, livestreaming can move inventory

Sep 4, 2026

Livestream shopping is gaining steam in the U.S., thanks to apps like TikTok and Whatnot

Sep 1, 2026

Seller Provided Support to be standard for sellers on Whatnot

Sep 1, 2026

Is Whatnot Turning Shopping into Gambling? Inside the App’s Addictive Live Auctions

Aug 31, 2026