Sales Analytics Across Every Marketplace You Sell On
Revenue, profit after fees, orders, inventory value and sell-through, split by marketplace and compared with the previous period. Daily metrics and category reports export to CSV.
- One set of numbers for all your marketplaces: revenue, fees, postage, profit, orders, items sold, average order, active listings, inventory value and cost.
- By marketplace: sales, listings, sell-through and average order per marketplace, sortable, with a chart over time.
- Compared: every figure against the previous period, and a revenue goal you set.
- Deeper: daily metrics, category-level profit and margin, where your buyers are, and anonymous benchmarks against other sellers.
- Exports: CSV from daily metrics and category reports, plus the profit-and-tax report.
- Cost: on every plan. Starter shows 90 days of history, Pro and Priority all of it. 7 days for £1, then from £9/month.
Each marketplace tells you what you sold there. None tells you what you sold overall, what the fees added up to, or whether Vinted or eBay is actually the better home for your jackets. The FLUF dashboard answers that, because every sale from every marketplace lands in the same place.
The dashboard
- Revenue: items, shipping, fees, postage paid and profit, with the number of orders that have a cost price so you know how complete the profit figure is. Set a revenue goal and watch it fill.
- Orders: total, fulfilled, pending and refunded.
- Listings: active, added, crosslisted and relisted, with inventory value and cost.
- Sales by marketplace: a chart by revenue or items over time, with a comparison against the previous period.
- Marketplace stats: listings, orders, sold, revenue, average order value and sell-through for each marketplace, sortable.
Pick any window from today to twelve months, or a custom range, and every card updates with the change against the period before.
See all your marketplaces in one set of numbers
7 days for £1, then from £9/month.
Deeper reports
- Daily metrics: new listings, orders, price changes, relists, offers, inventory value and cost per day, with totals and averages. Download as CSV.
- Product data: inventory, sales, revenue, cost, profit, margin and sell-through by category. Download as CSV.
- World map: where your orders ship to, by country and town, with a trending view.
- Leaderboards: anonymous rankings against other FLUF sellers by revenue, sell-through and visits over 7, 30 or 90 days.
- Profit-and-tax report: one row per sale with fees, postage, cost and net, from the Orders page.
From numbers to action
A marketplace with low sell-through is a candidate for a pricing rule or an auto-relisting strategy; a category with thin margins is one to source less of. Smart Pricing has its own sell-through view per rule so you can see whether a change worked. The same dashboard is in the mobile app.
Plans
Analytics are on every plan. Starter shows the last 90 days and exports the same; Pro and Priority have the full history.
| Plan | Monthly | Yearly | You save | Crosslisted products |
|---|---|---|---|---|
| Starter | £9/month | £85/year | 21% | Unlimited |
| Pro | £29/month | £155/year | 55% | Unlimited |
| Priority | Custom pricing — tell us what you need | Unlimited | ||
Automatic relisting, offer management, smart pricing and listing boosts are included from Pro upwards. Starter covers unlimited crosslisting, inventory sync, order sync and Instagram posting without them. Accounting integrations are included from Pro upwards. Yearly billing is charged once a year. New accounts get 7 days for £1, then move onto a plan.
Save 21% when you pay yearlyFrequently Asked Questions
Fees, promoted-listing charges and postage are shown separately and deducted, and profit is calculated against the cost prices you have entered. The card says how many orders have a cost price.
Yes. The marketplace stats table shows listings, orders, revenue, average order value and sell-through per marketplace, and the sales chart can split by marketplace and compare with the previous period.
Daily metrics and the category report download as CSV, and the Orders page has a profit-and-tax report with one row per sale.
Starter shows the last 90 days. Pro and Priority show everything since you connected.
Yes. Leaderboards rank sellers anonymously by revenue, sell-through and visits over 7, 30 or 90 days.
Yes, including daily metrics and the category report.
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