Crosslist from Etsy to Subito: fees, ad limits and sales
For Etsy shops with stock in Italy. What Subito charges, the rules that catch makers out, and what you do by hand after each sale.
- Subito is an Italy-only classifieds site. It suits Etsy sellers whose stock is physically in Italy and who will sell to Italian buyers, often for collection.
- Subito charges no seller commission. On a shipped sale the buyer pays the TuttoSubito fee. On Etsy an Italian shop pays a listing fee, 6.5%, 4% + €0.30 and a 0.80% regulatory fee.
- Subito caps free ads per category, allows six photos, and asks for one ad per item unless you sell a batch at one price.
- FLUF Connect detects Etsy sales but cannot end Subito ads, and it does not detect Subito sales. After an Etsy sale you delete the Subito ad yourself. After a Subito sale you mark the item sold in FLUF, which ends the Etsy listing.
- 7 days for £1, then from £9/month, then plans from £9/month.
Is Subito right for your Etsy shop?
Yes, if you live in Italy and your pieces are the kind locals buy: furniture, lamps, ceramics, framed prints, restored chairs, vintage homeware. Subito only accepts goods that are available in Italy and posted in the town where they are. If you make jewellery in Porto or ship prints from Leeds, stop here: Subito is closed to you.
It also suits you less if most of your Etsy orders come from abroad. Subito buyers are Italian, and many search close to home. Subito reports 26 million unique users a month and 13 million live ads in 38 categories. That is a large domestic audience for a bulky oak side table that costs too much to post to Chicago.
Private sellers can post in every category. Subito keeps the right to treat you as a business (azienda) based on how many ads you place in each category, so a busy maker should expect that question.
What each sale costs you on Etsy and on Subito
Etsy fees stack. The fee page lists $0.20 per listing, charged again at each four-month renewal, and a transaction fee of 6.5% of the order total, shipping included. Italian shops pay payment processing of 4% + €0.30 per order and a regulatory operating fee of 0.80% on item price plus shipping.
Subito works the other way round. Posting is free outside Nautica, Servizi and Attrezzature di lavoro, up to set limits per category. With TuttoSubito, the buyer pays €1.20 plus 5% of the price (4.5% above €300, capped at €91.20). Cash on collection has no fee at all.
Take a €45 ceramic vase with €8 postage, sold by an Italian shop pricing in euros:
| Charge | Etsy (you pay) | Subito with TuttoSubito |
|---|---|---|
| Listing | $0.20, converted to euros | €0 |
| Transaction fee, 6.5% of €53 | €3.45 | €0 |
| Payment processing, 4% of €53 + €0.30 | €2.42 | €0 |
| Regulatory fee, 0.80% of €53 | €0.42 | €0 |
| Buyer’s service fee | None | €3.45 (€1.20 + 5% of €45), paid by the buyer |
| You pay in fees | €6.29 plus the listing fee | €0 |
On Etsy that is about 14% of the vase’s price, before packaging or postage labels.
Two more Etsy charges can widen the gap. If your listing currency differs from your bank account currency, Etsy adds a 2.5% conversion fee, so price in euros. Offsite Ads cost 15% of an attributed order, or 12% once your shop has made $10,000 in any 365 days, at which point you can no longer opt out. The fee never exceeds $100 per order.
Subito rules that trip up Etsy sellers
Free ad limits per category
An Etsy shop with 200 listings can hit Subito’s ceiling fast. Subito’s free thresholds include 30 ads in furniture and homeware, 45 in clothing and accessories, 130 in books and magazines, 250 in collectables and only 5 in “Altri”. Once you reach one, Subito tells you and blocks further free ads there. Choose your best Italian sellers before you send everything.
Quantities and variations
Etsy lets one listing carry ten identical mugs or a choice of colours. Subito wants one ad per identified product, and stock only as a single lot at one price. Plan separate Subito ads for each variant you want to sell on its own.
Links, keywords and repeats
Subito forbids links in ads, lists of unrelated keywords, the same ad in several categories or provinces, and deleting an ad to post it again at the top. Remove your “visit my Etsy shop” line and any tag-style keyword block from the description.
What you cannot edit later
You can change the title, description, price and photos on a live ad. Region, province, category and private or business status are fixed. Every ad gets six free photo slots, and extra slots are only sold in Motori, Immobili and Lavoro. Put your clearest shot first, since Etsy gives you up to 20.
Ad lifetime
Etsy listings expire after four months unless they renew. A free Subito ad stays online for a year. At the end Subito emails a free renewal link, which you must use within 10 days.
Which Subito category fits your Etsy stock
Etsy groups a shop by what makers produce. Subito sorts by what a household is looking for. You choose the Subito category for each ad, and the choice decides which free limit the ad counts against. These are the Subito categories named in its ad limits page that most often match Etsy stock:
| Typical Etsy piece | Subito category | Free ads |
|---|---|---|
| Hand-thrown bowls, woven baskets, restored chairs, lamps | Arredamento e casalinghi | 30 |
| Knitwear, leather bags, earrings, scarves | Abbigliamento e accessori | 45 |
| Wooden toys, baby blankets, nursery prints | Tutto per bambini | 45 |
| Terracotta planters, bird boxes, macramé hangers | Giardino e fai da te | 20 |
| Antique postcards, enamel badges, stamps | Collezionismo | 250 |
| Zines, bound notebooks, old cookbooks | Libri e riviste | 130 |
| Pet collars and beds | Accessori per animali | 45 |
Choose with care. A walnut chopping board listed under “Altri” uses one of only five free slots, while the same board in Arredamento e casalinghi uses one of thirty.
Rewriting an English Etsy listing for Italian buyers
If your Etsy shop is written in English for export, Italian shoppers may never type those words. Keep the title short and concrete, then add the material and size in Italian:
- “Handmade stoneware mug, speckled glaze” becomes “Tazza in gres fatta a mano, smalto puntinato”.
- “Mid-century teak sideboard, 1960s” becomes “Credenza in teak anni 60”.
- “Hand-painted majolica tiles, set of six” becomes “Piastrelle in maiolica dipinte a mano, set da 6”.
- “Framed botanical print A3” becomes “Stampa botanica A3 con cornice”.
Put dimensions, weight and any wear in the description. Say whether you ship, meet in person, or both. Leave out Etsy-only details such as personalisation options, processing times and shop coupons, because Subito buyers cannot use them.
Getting paid through TuttoSubito
After you accept a purchase proposal, the buyer has 48 hours to pay by card, Apple Pay or Google Pay. Subito holds the money until the sale completes, then sends it to you: 3 to 8 working days to a bank account, or 1 to 3 days to PayPal. Partner couriers are Poste Italiane, InPost, UPS and BRT. TuttoSubito is written for transactions between private individuals, so a registered business should read the conditions before using it.
How to send Etsy listings to Subito with FLUF Connect
- Connect Etsy. Open Channels in FLUF Connect and sign in to Etsy on its own page. Your Etsy listings arrive as products in FLUF.
- Connect Subito. Add Subito from the same Channels page with your Subito login.
- Pick the Italian candidates. Filter for pieces you can post or hand over in Italy. Check your category counts against the free limits above.
- Check each ad. Confirm category, town, the first six photos and your shipping choice.
- Publish. Send one item or a batch to Subito.
What FLUF Connect does after a sale
| Channel | FLUF detects sales here | FLUF ends this listing when the item sells elsewhere | Relisting (plans above Starter) |
|---|---|---|---|
| Etsy | Yes | Yes | Yes |
| Subito | No | No | No |
A buyer orders on Etsy. FLUF records the sale. Your Subito ad stays up, so log in to Subito and delete it before someone else asks for the same vase.
A buyer pays through TuttoSubito or collects in person. FLUF does not see it. Open the product in FLUF and mark it sold. That ends the Etsy listing and any other channel that supports removal. Then take the ad down on Subito too.
This route suits a few dozen slower, heavier pieces better than hundreds of fast sellers, because every sale means one manual step.
FLUF Connect pricing
7 days for £1, then from £9/month, then plans from £9/month. Starter includes unlimited listings. Crosslisting, inventory sync, order sync and bulk operations come on every plan. Relisting, offer management and smart pricing come with the plans above Starter. FLUF Connect works with 51 marketplaces.
| Plan | Monthly | Crosslisted products |
|---|---|---|
| Starter | £9/month | Unlimited |
| Seller | £29/month | Unlimited |
| Pro | £99/month | Unlimited |
| Super Seller | Custom pricing — tell us what you need | Unlimited |
Sources
- Etsy: What are the fees and taxes for selling on Etsy?
- Etsy: Payment processing fees
- Etsy: What is a Regulatory Operating Fee?
- Etsy: How Etsy’s Offsite Ads work
- Subito: Chi siamo
- Subito: TuttoSubito conditions
- Subito: Vendere su Subito è gratuito?
- Subito: Quanti annunci si possono inserire?
- Subito: Limiti all’inserimento degli annunci
- Subito: Cosa non puoi fare su Subito
- Subito: Modificare e rinnovare il tuo annuncio
Sources checked September 2026.
Related guides
Frequently Asked Questions
No. FLUF Connect records the Etsy sale, but it cannot end Subito ads. Log in to Subito and delete the ad yourself so a second buyer does not ask for the item.
FLUF does not detect Subito sales, whether the buyer pays through TuttoSubito or in cash on collection. Mark the item sold in FLUF. That ends the Etsy listing. Then remove the ad on Subito.
Only if the item is physically in Italy. Subito accepts goods that are available in Italy and posted in the town where they are.
It depends on the category. Subito sets free limits such as 30 ads in furniture and homeware, 45 in clothing and accessories and 5 in “Altri”. Pick the pieces most likely to sell locally first.
No. Posting in most categories is free, and on a TuttoSubito sale the buyer pays the service fee of €1.20 plus 5% of the price (4.5% above €300).
Subito asks for one ad per identified product, and only allows stock sold as a single lot at one price. Plan a separate Subito ad for each colour you want to sell on its own.
There is a 7-day trial for £1, then Starter at £9/month with unlimited listings. Crosslisting, inventory sync, order sync and bulk operations are on every plan, and you can connect any of the 50+ marketplaces FLUF supports.