Whatnot

Whatnot's growth shows livestream shopping is finding its place

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Live shopping is changing how people buy and sell secondhand goods. Whatnot began as a community for Funko Pop collectors and grew into a platform with millions of users, half of whom now sell used goods. For resellers, livestreaming can move inventory

Live shopping is changing how people buy and sell secondhand goods. Whatnot began as a community for Funko Pop collectors and grew into a platform with millions of users, half of whom now sell used goods. For resellers, livestreaming can move inventory

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Livestream shopping is gaining steam in the U.S., thanks to apps like TikTok and Whatnot

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How TikTok and Whatnot are making live shopping mainstream

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